Better Investing - About Our Advantage

As BetterInvesting members, we carefully select quality companies at attractive prices. We do our best to ignore sometimes bewildering stock market volatility. We invest regularly in the best companies available at any given time.

Individual investors and investment clubs following the BetterInvesting stock selection methodology have been recording superior results for more than 50 years. The BetterInvesting approach is an accumulation and building program, NOT a get-rich-quick scheme.

BetterInvesting clubs becomes a launching pad for investors, removing some of the mystery and fear -- and enabling nine out of every 10 participants to start their own long-term program of strategic investing.

We believe that the BetterInvesting Top 100 is a fair representation of the aggregate results achieved by our members. The Top 100 index is compiled from our annual survey of the most widely held companies. The annualized price gain for the BetterInvesting Top 100, for the 10 years ending December 31, 2002 was 8.8 percent. The Wilshire 500 gained 6.4% over this 10 year period.

For over 50 years, our community has used the power of collaboration to take the mystery out of investing in common stocks, bonds and mutual funds. Scores of individual investors have achieved lifetime investing success by following four basic principles of stock investing:

Invest a set amount regularly
Reinvest earnings, dividends and profits.
Invest in quality growth stocks and equity mutual funds. (We'll show you how.)
Diversify your investments.